One of the newest and most powerful features added to Wishloop is the dynamic parameters function.

You can now dynamically display different versions of the same Wishloop page without having to create different variations of it, all you need to do is include parameters inside your page url and the page content can be updated accordingly

Here is a quick example so you can see how powerful is this feature, just compare the title and button text of these three pages :

http://demo.com/dynamic_demo
http://demo.com/dynamic_demo?param1=MY+HOUSE&param2=BE+HAPPY
http://demo.com/dynamic_demo?param1=YOUR+HOUSE&param2=BE+SMART

NB: These are example urls not live ones

In links (2) and (3), what ever we put in the "param1" parameter is being used in the title, and whatever we type in "param2" is used in the button's text, this will allow us to generate an infinite number of page variations just by changing the url parameters and without having to alter the design or clone the page.

In the first link, as values for "param1" and "param2" have not been added to the url, default values were used instead.

Check the image below to see how we created the examples above:

To achieve this functionality, all you have to do is to head to the Campaign Builder, and put "##my_param_name=my_default_value##" where ever you want in your page.

This notation can be used in all widgets: headlines, paragraphs, lists, buttons, opt-in form labels, etc... "my_param_name" is your parameter and can be any thing you like (the text here could just be p1), that has a default value of "my_default_value"

"Paradise" and "Learn More" re the default values for "param1" and param2" respectively in this case. And these are the values that would be displayed if no other parameters are present in the page url.

This technique can be effectively used in conjunction with PPC advertising to create dynamic landing pages that match the content of the ad clicked on.

How to use Dynamic URL Parameters and Page Tags ?